Accountability is key. Analyzing your data will help in determining the success of your campaigns. • Open-rate is the percentage of people who opened the email out of the total number of recipients, determining your subject line effectiveness. • Click-to-open rate is the percentage of people who clicked on a link in the email out […]

If you’re having trouble with your emails always being marked as spam, it could be either the email domains are recognizing you as spam, or, your audience is sending your emails to their spam folder. Here are a few guidelines regarding the content of your email that will reduce your chances of being marked as […]

If you’re sending 80,000 emails at once, you’re doing something wrong. Studies show that 57% of people say getting too many emails from a sender will cause them to mark the content as spam. It’s best to send emails in smaller waves. It’s the same idea with frequency, don’t flood their inbox with too many […]

Old-fashioned promotional ads won’t always catch the attention of your audience, but personalization will. 75% of consumers are more likely to buy from a company that recognizes them by name, recommends options based on past purchases, and knows their purchase history. Personalization will make your clients feel like you care. This can be as simple […]

Analyze your audience and choose your Call-to-Action based on what your audience sees as valuable. And especially make it easy for them to convert. A big part of this is making your emails mobile friendly, as there are many clients opening your emails on their phone. Some options for Call-to-Actions include but are not limited […]

Remember that most people don’t like reading emails, and they won’t read long emails. Keep your emails short and concise, you know the saying “less is more?” It definitely applies! A few tips to remember about email length: • Try to keep emails to under 200 words-usually 50-125 is best, or somewhere around 20 lines […]

Your clients are smart, and their email spam filters are even smarter. Both can detect when an email is trying to sell them something, and the best way to avoid this is by changing your language. Consider using more casual lingo that the majority of your audience will understand. Leave out the big fancy technical words […]

Subject Lines are the window to your content. It’s about balance. You want to create a curiosity gap, while at the same time avoid being click-bait. Keep in mind that lots of people can detect click-bait subject lines that are way too good to be true-and your open rate will suffer. You never want to […]

Email Lists: Existing Customers Start by building your email list from information stored about your existing customers. These are the people that have already shown high interest in your products/services and are already familiar with your company. Your existing customers are going to trust you the most and be open to promotional email content and […]

Some say that social media is taking over the marketing game, but that’s not totally true. In reality, the average value of an email is at least three times higher than that of social media. Surprised? You shouldn’t be. People are generally more open to receiving promotional content from a brand they have already subscribed […]