If you want your customers to be able to find you, make sure your listings are accurate. All of them.
Now that you have started to claim your listings, have you noticed that there are lots of listing sites? Are you feeling a little overwhelmed with the thought of tackling claiming on all these sites, one by one? It doesn’t have to be difficult or overwhelming. We can help. Let me explain how business listing information gets distributed across the web.
Over 40% of local business listings have errors in their address when listed online. Errors happen when a customer creates your business listing for you. They go online to leave a review for you and there isn’t already a listing for your business on that site. That customer is entering in your business information! Yikes, that can be scary in itself!
85% of potential customers will most likely not return to a business if the address or hours are not correct. That means less revenue for your business, plus a bad reputation. You don’t want that! Business listings get their information from many sources. The most important place is from the four major data providers: Neustar/Localeze, Acxiom, Factual and Infogroup. If you have an incorrect business listing, that wrong information will get distributed across the web.
Business owners can try to change every listing. But many of them are un-editable, change back over time and new ones always get added. This can be a huge waste of time and money that doesn’t provide a scalable solution. That’s the overwhelming part, right? It doesn’t need to be. We can push your correct information to those four major data providers one time. Once the listing information gets accepted, all you have to do is wait and watch. Hundreds of listing sites get your accurate listing information updated.
That sounds so much easier, right? The bottom line is: If you want your customers to be able to find you, make sure your listings are accurate. All of them. And if you need help doing this, Power Metrics Marketing is happy to help and happy to do it for you.