Remember that most people don’t like reading emails, and they won’t read long emails. Keep your emails short and concise, you know the saying “less is more?” It definitely applies! A few tips to remember about email length:
• Try to keep emails to under 200 words-usually 50-125 is best, or somewhere around 20 lines of text.
• Even though your emails may look short on your desktop, they can appear very lengthy if someone is opening it on their mobile device.
• Images follow the same rules as text: Don’t have too many!
• Including images is a good way to break up big chunks of text and help express what your trying to say.
• Use a 60/40 text-to-image ratio.
-Vendasta June 2019