Old-fashioned promotional ads won’t always catch the attention of your audience, but personalization will. 75% of consumers are more likely to buy from a company that recognizes them by name, recommends options based on past purchases, and knows their purchase history. Personalization will make your clients feel like you care. This can be as simple as putting your prospect’s name in the subject line: “Hey ________________, We just got those shoes in brown, that you ordered last time!”
-Vendasta June 2019